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Twitter Marketing Strategy - Twitter Targeting Techniques And Ways To Use It

Twitter Targeting Techniques:-

·         Twitter brings people closer to their interests in real time. In turn, our targeting capabilities bring brands closer to the right consumer’s at the most relevant moment. Find out how to reach just the right slice of the 271 million active users on Twitter and maximize return on your investment.
·         Reach users who have actively chosen to follow you for updates and want to hear from your brand.
·         Get your message in front of users with similar interests to your current followers to extend your reach with the audience most likely to engage
·         Pin your Promoted Tweets to the top of Search results and connect with users proactively searching for specific keywords and hashtags.
·         While interest targeting focuses on “who,” keyword targeting gets brands closer to “when” so brands can enter into relevant conversations at the right moment.
·         Connect with Twitter users based on their passions.
·         Connect with a global audience or target a specific region, DMA or postal code.
·         Tailor a specific message to men or women to increase relevance.
·         Reach users based on languages they understand.

Ways to Use:

Optimize your Twitter bio:-

Make sure your company identity and voice are branded well. That means having a bio that tells people who you are and includes a link to your company website or a landing page -- and having "a consistent tone so that people clearly understand who you are and what you do."

Get colleagues involved:-

The first people to help build your brand should come internally. Make sure your coworkers are following you on Twitter and tweeting, retweeting, engaging, etc.

Tweet regularly:-

Regular tweeting is a sign of an active, healthy profile. If you only tweet once a week, or once a month, you aren't keeping up with the Joneses [or the Twitter equivalent]. Worse, folks will forget about you.

Find out who the influencers are :-

Use Twitter search or a tool like Topsy [or Followerwonk] to find like-minded prospects, customers and influencers/media by searching keywords that relate to your industry.

Track mentions and respond if appropriate:-

Track brand mentions and keywords to make sure [you know what's being said about you. And be sure to respond in a polite, professional manner if appropriate.

Favorite tweets:-

Many people don't know about favoriting tweets, but it can get someone's attention more than a retweet or a mention.

Retweet:-

Don't be afraid to retweet as this will help link you with and cement your own thought leadership within your industry.

Follow trends/hashtags:-

Look at the trending topics and hashtags and find a way to make a relevant connection to your brand.

Use images and videos:-

Images, videos and other rich media have proven to receive more views, clicks and shares than plain text tweets.

 Use Twitter analytics and Analysis:-

Use Twitter's native analytics daily to get a grasp on what's resonating and what's not with your audience once you've built it.  Have your own keyword search analysis on your product with your product keyword search and have a track of the audience coverage about your product/brand.

Use Promoted Tweets:-

Be sure to directly target your audience with Promoted Tweets option.

Overall develop your twitter handle first and make sure that audience are been attracted and with the help of it you can market your product.